When you rack up the years as personal trainer in Ascot you meet your fair share of successful people.  One of the wealthiest areas in the country, Ascot and Sunningdale, is teaming with lifes winners.  Spend time with these people and they will share nuggets of business gold that can really help a small business.  One phrase once said to me, that springs to mind is ‘Always have an exit plan’.  If you run your own business, know it’s worth at any one point.  If you had to shut up shop and sell tomorrow, what would your business be worth?

The client that shared this with me runs a multi-million pound business.  He works as hard now as he did in the beginning.  Every morning he receives an email from his Finance Director which simply states how much money they have in the bank.  Whilst he continues to grow his business he always has one eye on the exit door.

Implications for a personal training business

How valuable is a personal training business?  More often than not, not very.  This is because many of us are one man operations.  As Ascot personal trainers we are our business.  The business aspects of our entity start and end with us.  If we exit, is there anything of any value left?  Probably not.  However, it doesn’t have to be this way.  Personal trainers must be smart to create a business that has genuine worth and assets.  What re your assets?  What can you sell? How many contracts do you have?  How are your contracts / clients distributed?

There are many excellent personal trainers doing great things because they genuinely love what they do.  It’s important that their passion doesn’t see them miss the opportunities to bullet proof their personal training business.  Contact us if you’d like more information.