Everyday life is fast.  We don’t have anymore time available, we simply do more.  Products and services are at our disposal so that we can outsource many tasks with the click of button.  The world moves pretty fast, and the fitness business in Ascot is no different.  People are outsorcing their fitness needs to us on regular basis.  Like the world around them they want to see results fast.  A lot of the time we preach the value in consistency of training and making steady progress.  The same can be said of building your fitness business.


A fitness business in Ascot needs clients

Every personal training business needs clients.  In the PT world you’re not earning money unless you are offering a service to clients.  An Ascot PT needs to be in front of paying customers to be successful.   Therefore, rapid growth is appealing as a full diary means more revenue.  However, there are pitfalls to rapid growth.  The business world is full of examples of businesses that have failed to adapt to rapid growth.  Maintaining the same standard of service as you grow fast can be challenging.  Adapting to the needs of clients can be hard if you’re constantly having to deal with new clients.  Personal trainers are in the unique position where they sell their time.  The more they sell, the less they have.


The benefit of marginal gains

A client centred approach to fitness coaching has many advantages.  Taking the time to tune into a clients needs means that you can make better progress with them.  It also tends to mean that they stick around longer.  A personal trainer with great client rentention is in a strong position.  If fewer clients are leaving your business then there is less pressure to grow fast.  Business grows smoothly and steadily over time.  The steady rate of progress allows continued care to be taken with existing clients.  At the same time you slowly adapt to the needs of new clients.


When in comes to making your money from personal training there is a lot to be said for slow a steady wins the race.  Do not just consider rate of growth and new business – look after your existing business.